Building a Community Around Your Local Business

10/26/2020 (Permalink)

The ability to build a loyal community around your brand will prove instrumental this year and in the years to come.

Being a local, small business owner is hard. If the last several months have taught us anything, it is that building a strong, local community to support your brand is absolutely essential to maintaining a thriving business. No one could have predicted the ramifications that have come and will continue to come in light of the COVID-19 pandemic. As such, business owners throughout South Florida have been tasked with reevaluating their companies in a number of ways.

First and foremost, local business owners have been forced to take a hard look at their business model. What is working right? What can be adapted to sustain these difficult times? How can the company operate in a leaner manner to keep costs as low as possible? These questions are incredibly important to answer. In addition, however, business owners have been forced to think deeply about their customer base, their lifeline. What are you doing to build a true community around your brand?

Today, we highlight some important tips that business owners can utilize in building a local community of their own:

• Make sure that your storefront is inviting for customers, consider adding an inspirational quote or even a daily joke as these things will engage foot traffic prospects and loyal customers
• Launch a loyalty program that rewards repeat customers and incentivizes new customers to make purchases
• Team up with a local charity by sponsoring an event
• Create an online community by utilizing your social media platforms to communicate with your local prospects and customers
• Consider partnering up with another business that is complementary to your own
• Make sure that everyone on your internal team understands your brand persona and exemplifies that in each and every engagement
• Offer value to customers and prospects by educating them in your respective field

South Florida business owners have all been struggling this year. The ability to build a loyal community around your brand will prove instrumental this year and in the years to come. No matter what industry your business may fall into, connecting with customers and prospects on a human level is critical to overall business success.