How Small Businesses Should Engage with their Community

8/15/2021 (Permalink)

At SERVPRO, we understand the role that we play in our community and take a deep pride in serving our South Florida family.

Owning and operating a small business in South Florida is a very special privilege. As a tightknit community, the ability to engage with local people allows for everyone to thrive. Small businesses are the lifeline of Broward County, contributing to the economy and the overall sense of togetherness. The pandemic has highlighted just how important it is for communities to unite during challenging times. At SERVPRO, we understand the role that we play in our community and take a deep pride in serving our South Florida family.

Business owners have undoubtedly struggled over the last couple of years. COVID-19 has presented unique obstacles that seemed almost insurmountable. These moments have reminded everyone that community is critical during good times and bad. As such, it is important that business owners constantly look for ways to engage with their community. In doing so, they are able to withstand difficult times by interacting with past customers and attracting new ones.

The following are some important tips for small business owners to keep in mind when it comes to engaging with their local community:

• Establish a referral program that encourages current customers to reach out to their networks to bring in new prospects
• Promote a loyalty system where customers are offered incentives for repeat purchases
• Consider throwing an in-store celebration for your most loyal customers
• Partner with a likeminded business in the local community and host an event that cross-promotes both companies
• Choose a charity that represents your company’s values and sponsor an event
• Be proactive on social media – respond to praise with appreciation and make sure to address any complains head-on

Many small businesses in South Florida are struggling right now. While the pandemic continues to linger on it is essential that companies get creative in their efforts to stay afloat. When a community leans on each other everyone wins. Whether you decide to sponsor a local charity, establish a referral program, or any of the other recommendations, be sure to take active measures now to put your company in a position to win. As always, we are honored to serve our local community and look forward to the opportunity to build even more relationships in the future.